Why aren’t students buying the book I adopted?
You may have noticed that it seems like students are opting more often than not to forego purchasing a book altogether. There are several reasons this may be happening:
- PRICE – Books are getting very expensive. Some are as much as $240 each, often with little or no buyback value (due to codes and yearly edition changes).
- PERCEIVED VALUE – Students are more likely to pay more for a book the more they feel they are getting out of the book.
- Students communicate and they hear which classes you can get by with without a book.
- Students have their own experiences with books that are hardly used which affect their future buying decisions.
- SHARING - Some students especially in particular programs share the textbook.
If your students are not buying your course materials you need to ask yourself
- Is the student’s success in your course affected by their lack of a book?
- How do I increase the perceived value of my book?
- Is there a less expensive book that provides the information you would like to convey?