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Content is King - Baker City

February 20, 1-3PM, $59

BMCC Sage 102

Content is King:

Building a Two-Way Conversation Online


People are fed up with companies shoving products and services in front of their faces all the time. We skip TV ads, change the channel the moment radio ads come on, overlook much direct advertising, and often avoid clicking banner ads on the internet. This has caused companies to devise a new strategy to win over customers – content marketing. Content marketing is essentially creating and providing valuable, informative content to change or enhance customer’s attitudes towards the company. People do not want to be sold to these days, they want experiences and the opportunity to join in on lifestyles.


Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Contact Andrea Fowler at or call 541.278.5833 or 888.441.7232.
All services provided on a non-discriminatory basis. Blue Mountain Community College is an Equal Opportunity
Educator and Employer. For a complete EEO disclosure statement, please go to

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