Marketing and Communications

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Marketing, Promotions, Information Dissemination

The following are resources to aid in communicating with students, staff and community.  Please feel free to consult BMCC Marketing for support and assistance in creating print projects, news releases, promotional campaigns, and social networking sites to ensure consistent messages and images are being presented and the college is represented in the most professional and accurate manner. 

BMCC Graphic Standards

This document contains college and organizational logos and instructions on how to use them.  Also included are mandatory informational statements like EEO and ADA.

Social Networking Guidelines

This document contains information on creating and managing social networking sites associated with BMCC.

Writing Style Manual
This document will help college staff produce high quality documents that will be consistent with the look of the college's major publications and other materials.

News Release Information
This document will help the writer to be comprehensive with the necessary information that is intended to inform the media about events happening at the college.

BMCC Event Checklist
The BMCC Event Checklist is a comprehensive accounting of the resources available to staff when creating and facilitating events for BMCC or other agencies utilizing BMCC spaces.  It is not a required form.  It is merely meant to be a tool to help create well planned events and promotions.

Photo/Video Policy

Blue Mountain Community College (BMCC) uses photographs, photographic images, names, and audio and video recordings of employees and students for general publicity in publications, on its website, on social media, in public relations, promotions, publicity, and advertising, etc. BMCC does not collect release forms from its students, employees, or guests for the use of images or films taken in public places on campus.

Any employees, students (or the parents or guardians of such persons, if under age 18), or guests who do not want to be photographed or recorded, or to have their names, voices, or biographical materials used in connection with any such recording, must notify the Public Relations Office at BMCC.

In addition, employees, students, and guests who do not want to be photographed or recorded, and who have notified the Public Relations Office in writing, are responsible for removing themselves from the area in which photographing/recording is occurring, or notifying the camera operator of their opt-out status. Failure to do so may result in the individual’s inclusion in a photograph or recording;/ it will be deemed equivalent to a release, and will allow the college to use that photograph or recording as it chooses. 

Talent Release Form
Photo Opt-Out Release Form

Contact:

Casey White-Zollman, Vice President, Public Relations
BMCC Communications Department
Phone: 541-278-5839
Email: cwhitezollman@bluecc.edu

BMCC Administrative Procedures relevant to the above information:

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